Check Your Work

In the wake of all of the covid-19 craziness, it’s easy to get wrapped up in the news, your new schedule, and the thought that you’ll be enjoying your Guinness and corned beef at home tonight.

Given everything going on, this is a good time to check all of scheduled social media posts, blog posts, email messages, and scheduled advertisements. Are you advertising an event that’s no longer happening? Have your hours changed? There’s no time like the present to look over all of these things and make sure that posts and ads are still relevant.

If you run a business or non-profit with posted walk-in hours, be sure to update your website and social media accounts as well. And while we think it’s great to notify your subscribers about changes via email, it’s good to remember that even the best email is still only read by a portion of your subscribers.

On a related note, there’s no time like the present to remind your staff about your expectations for communication for your organization. People love to share information and though intentions are usually good, this is where misinformation and rumors begin. My practice in the retail world was to: a. limit information shared with our staff who had the “gift of gab” and b. remind everyone that our messaging will be available to customers on a set date and that it will go out through our normal channels.

We know that marketing can be a moving target at times. If you need help with your creative and communication, please don’t hesitate to drop us a line!